Image by Ahmer Kalam

INTERNATIONAL 
GO-TO-MARKET PROGRAM

WHO'S FOR?

Startups, small and medium-sized companies

WE HELP YOU REACH NEW MARKETS!

Play Global Solutions, in collaboration with one of PGS Network partners, offers a unique opportunity to selected small and medium-sized companies and startups based outside the US. The project aims to create a collaboration between local US teams (MBA and MSGBD students) with companies to explore a specific business opportunity in the U.S. market (or occasionally in other countries).

From market research (collecting and analyzing both primary and secondary data) to strategic and tactical recommendations and assessments, the formed teams explore the viability of entry into the U.S. market,  delivering amazing value to the selected participating companies. To date, the program involved close to 100 companies and startups from New Zealand, Slovakia, Germany, Chile, Rwanda, Mexico, India, Jordan, Italy, and South Africa.

THIS PROGRAM HAS A
100% NET PROMOTING SCORE

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Sergio Calza, COO

Scoring: 5 out of 5

The US has always been one of the core markets of our international expansion and this program has been absolutely instrumental in better understanding the opportunity. We had the chance to rely on an on-site team of very knowledgeable professionals that produced high-quality work. Our team gave us extraordinary insights about key cultural differences and customer habits that eventually shaped a much more solid go-to-market strategy. 

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Scoring: 5 out of 5

"I was positively impressed by the proficiency and passion of the team assigned to us: the students managed very well the assignment. Both the market and competition analysis were well investigated and the proposed strategy was very compelling. In general, this program is very well structured and it definitely offered great value to our company. Highly recommended!"

Enrico Salvatore, PM

WHAT PREVIOUS PARTICIPANTS SAY

UNCOMPARABLE COST-OPPORTUNITY

The companies that participate in the program are expected to benefit in several ways. Besides gaining access to “on-the-ground business development consultants” in one of the largest, most lucrative markets in the world, they can expect completion of some of the following tasks:

  • Assessment of market potential

  • Industry analysis and competitor matrix

  • Market research

  • Store observations

  • Consumer trials

  • Surveys, interviews, focus groups

  • Visiting potential clients or partners

  • Visiting pertinent trade shows

  • Analysis of importation regulations including tariffs and import requirements

  • Gathering contact information on potential distributors

  • Any other tasks that the companies find helpful (need approval)

Icing on the cake, this program can come at virtually NO COST to the selected companies!

To learn more about the opportunity and to apply, please, contact us using the button below.